The ETI value chain component has undergone a major shift, re-strategized by IFAD into the 4P Business Development model—a proven approach from Sri Lanka. Going forward, activities will center on this revised 4P strategy. The 4P model links government, businesses, and small-scale producers in partnerships with shared goals, risks, and benefits. Producers will form groups and develop Value Chain Plans to tackle quality, aggregation, and marketing issues. This approach builds networks, boosts production, and increases income, reducing poverty and improving food security and nutrition. Farmers are key, maximizing profitability through higher productivity.